All tagged storytelling

The Case for Email Welcome Journeys (By the Numbers)

I’m baffled why more organizations don’t do this. This is easy money. This is emailing your supporters exactly when they are most excited about you (and most want to hear from you). This is a set-it-and-forget-it system that will bring in revenue in the background while you do your regular job.

10 Copywriting Tips to Transform Your Content

The words we use matter. When chosen with intention and an end goal in mind, words can change how your reader thinks, feels, and acts. It’s a superpower (and one that you can learn). By keeping a few simple principles in mind, you’ll be on your way to creating engaging content.